So, you are NOT happy
This afternoon the phone rang in our auto transport office. Being Saturday I normally would not answer it, yet for some reason, I picked up the receiver and took the call.
On the other end of the line was a woman interested in becoming an auto transport broker. We had emailed back and forth a few times yet she had a few more questions. She explained to me that she is not happy at her current place of employment and is interested in becoming an auto transport broker. She wants the freedom to call her own shots, work from home and be with her family. Today was her first step toward taking control of her life and happiness, she took action.
Many questions, not enough time
We have systems of process in place to deal with incoming calls pertaining to questions like this. Settling into the office chair I felt it was time to give my client what she was looking for. “Calling the shots” when you are a business owner, allow me to make changes when time allows. Today I had a few moments to give her.
Addressing her direct questions was an easy task for me to do. With more than seventeen years of experience, it is sometimes hard to withhold information. Why would I do that? Well, it is like feeding a baby…you cannot pour the whole jar of food down their throat or they would gag, choke or throw up, right?
The same goes for providing information to those looking for what you have. We must give them bite-sized chunks then allow them to chew, swallow and digest them before giving them another bite.
Business and social media today
One question, in particular, stayed with me after we ended our call. That question was “how do you set yourself apart from other brokers, what makes a customer do business with me”. Funny, when I got started I had the same question. The only difference was I had to figure the answer out for myself; I had no one to explain or guide me through the process.
Before she called, I had been watching a video on YouTube. It was an interview by Bryan Elliott from “Get Behind the Brand”. He interviewed Gary Vaynerchuk who is a wine connoisseur, marketing expert, and successful businessman and author. Thank goodness for FaceBook because I never would have found this valuable information without a friend sharing a post with the link.
Gary said some timely things during the interview. I took copious notes. One key point he brought out was the statement about most people focus on being disappointed in what they are not, instead of being happy with who they are. His point was this, in America, we focus on working on our weaknesses instead of our strengths. His belief is just the opposite. When we focus on building on our strengths, we get good, excel at those qualities, tasks, and can share those with others.
The interview is so good and so relevant to answering my client’s question that I thought I would share it with you here, today. I realize it is lengthy, but save this or come back to it if you must, it is that important to your success.
The most pressing question answered
As we finished the call, I shared how I concluded and answered the questions she had about setting yourself apart from others. People connect with other people. Your prices, products, and systems may be the same, higher, different, or whatever…it does not matter. The prospect on the other end of the phone, sitting across the table from you or sitting in a chair at a meeting will connect with YOU.
When you take time to show that you care about them, provide them with a higher level of service, when you go beyond you set yourself apart from the other businessperson out there. By accepting what you are good at and working on being the best YOU, you can be your best asset.
How am I different from the hundreds of auto transport brokers out there in the marketplace? I am different because I am ME…there is no pretense, what you see is what you get. Either you connect on a personal level with me or you will not. Will I land every deal that comes across my desk or the phone lines? No, do you think I should? If that happened that means there is no competition or the world ended and someone forgot to tell me about it.
Therefore, to set you apart do what I did. Recognize what you are good at and get better at doing it repeatedly. It will take practice and time. As they say, “Rome was not built in a day”. You will not build your business in a day, or a night or a week either. One customer at a time, one relationship at a time you can do it, we can do it together.